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ویژگی شخصیتی
9 Personality Traits of Successful Free Innovators
In this chapter, I draw upon a study by Stock, von Hippel, and Gillert (2016) to identify personality traits significantly associated with successful free innovation in the household sector.
Stock, von Hippel, and Gillert (2016) began this work by a conducting a study of free user innovators' personality traits that are related to innovation success among a sample of 546 German consum- ers.
That is, starting at the left in figure 9.1, we were able to compare the personality traits of those not having an idea (stage 0) with those who did have a product innovation idea (stage 1).
Next, we could compare the personality traits of those who did not prototype their idea with those who succeeded in creating a prototype for personal use (stage 2).
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